温泉洗浴在中国有数千年的发展历史，近年来，温泉旅游更是成为旅游中的新热点。相关研究调查表明，消费行业中超过80%的决策都是女性做主的，在一定程度上可以说，只要取悦女性消费者就基本搞定了消费行业。

1、女性泡温泉的第一要求是什么？洁净。

女性有洁癖的比率要远高于男性，女人洗温泉第一顾虑就是温泉是否够干净。不仅要求实际的洁净，这种洁净还必须是可见的。能够长期保持洁净的温泉水首先应该是活水，若是温泉浴池，则要一日一清。除了水要洁净，水池要够洁净，水池边上的路要够洁净，更衣室要够洁净。同时，面积宽敞，光线明亮，装饰典雅，布满花木的洗浴环境，也能够使女性身心放松地去享受洗浴。

2、女性的独特要求：私密。

女性大多比较胆小、敏感，需要温泉尽量为她提供一个安心、称心、舒心的洗浴环境，

私密性主要体现在：1、能够与其他顾客有效隔离，创造自己的私密空间。2、能够和服务人员有效隔离。3、如果不是纯粹为女性服务的温泉，还有男宾区的话，女宾区要与男宾区之间有一段景观带相隔，而不是仅仅一堵墙。

温泉规划

3、女性时时刻刻的追求：浪漫。

女人天生就是追求浪漫和向往浪漫的，女人在温泉泡浴时也绝对不会忘记追求点情调。

怎么才能创造浪漫情调？1、温泉度假区或者洗浴中心的整体建筑风格婉约古典一点，亭台楼榭、小桥流水，再配上朦胧的琴声，不须多言，浪漫之情已生。2、建筑体和色调柔和自然一点，更能符合女性追求柔美的性格。3、环境营造上要浪漫，可使用浪漫的景观小品营造氛围

真正能够设身处地为女性着想，从细节入手设计出符合女性心理特点的温泉项目，才能真正吸引女性，把握女性市场。

Hot spring bath has been developing in China for thousands of years. In recent years, hot spring tourism has become a new hot spot in tourism. Research shows that more than 80 % of decisions in the consumer sector are made by women, and it can be said that the consumer industry is basically solved by pleasing female consumers.
What is the first requirement for women to go to hot springs? Clean.
The rate of cleanliness among women is much higher than that of men. The first concern for women to wash hot springs is whether hot springs are clean enough. Not only does it require physical cleanliness, it must also be visible. The hot spring water that can be kept clean for a long time should first be live water. If it is a hot spring bath, it must be cleared one day at a time. In addition to the Clean water, the pool must be clean enough, and the road beside the pool must be clean enough, and the dressing room must be clean enough. At the same time, the area is spacious, bright light, elegant decoration, covered with flowers and trees, and can also make women relax to enjoy the bath.
2, women's unique requirements: privacy.
Most women are timid and sensitive. They need hot springs to provide her with a comfortable, satisfying and comfortable bathing environment.
Privacy is mainly reflected in: 1. Can effectively isolate from other customers and create their own private space. 2, can be effectively separated from service personnel. 3, if it is not purely for women's hot springs, and there are men's area, the women's area and the men's area are separated by a landscape, not just a wall.
Hot Spring Planning
3, women's constant pursuit: romance.
Women are born to pursue romance and longing for romance, women in the hot spring bath will never forget to pursue the point of sentiment.
How do you create romance? 1, the overall architectural style of the hot spring resort or bath center is a bit more classical. The pavilions, pavilions, and small bridges are accompanied by the sound of the piano. There is no need to say more. Romantic feelings have emerged. 2, the building body and color soft and natural, more in line with women's pursuit of soft and beautiful character. 3, to create a romantic environment, you can use romantic landscape sketches to create an atmosphere
Can really put themselves in the position of women, from the details of the design of a hot spring project in accordance with the psychological characteristics of women, can truly attract women, grasp the female market.